The Marketing General Video Marketing & Content Rockstar - The Marketing General | Online Marketing With The Marketing General aka Mark Taylor

Stop Surfing All Over The Net Looking For Answers

Discover PRECISELY how to get ALL the information you would EVER need to LEAD your market Today!

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The Internet has become a pre-requisite for most business's and over the last 10 years millions of companies, sole proprietors, organisations and individuals have built websites branding their opportunity, products, services and even themselves using the internet to deliver their message.

Unfortunately building your website and waiting for the visitors (Traffic) to come flooding in only works in the movies! And Im going to be frank!

Ooh! that may be controversial but wait, a million visitors that all came to your site looking for porn, and you have a site about vintage tractors!! They have zero interest in vintage tractors! they will come and go (no pun intended).

What we really want is qualifed visitors! Visitors that have in some way already put up their hand and identified themselves as someone interested in what we have to offer.

And thats just Google! As every Company, business, man, woman, child, dog, cat and mouse gets their web page and profile all over the internet, the search engines ( Google, Yahoo, MSN) index all this information and provide an interface for their users to find what they are looking for.

In order to track, index and provide relevant search results (remember our vintage tractor) every page requires a title, and hopefully the title is relevant to the content. The search engines developed and grew very powerful, robot crawlers interrogated the sites looking for and rating their content titles tags and keywords.

It's all about laser targeted relevance, the Search Engines know and will rank your sites as they see its relevance to their customers search query. The First Position in Google or any other search engine will be their best possible guess based on many algorithims and human reviews.

SEO ( Search Engine Optimisation) is born, and right now if your looking to get your website found you can spend as much as you want getting your site found and indexed correctly for the keywords (search terms) you want. If you can afford it go ahead and get yourself a reputable SEO company to optimise your site be prepared to pay a lot! and for a long time!

Google Yahoo and MSN between them hold the internet hostage. Google controls almost 45% of all the internet traffic with it's friends (lol) sharing a similar slice between them. IF your looking for those qualified targeted prospects, leads and customers you have to be prepared to go into their Den.

We have mentioned SEO, and it's ability over time to promote and rank your site higher and higher into the results based on keyword terms or phrases, but it's not the only way....

Google have just about cornered the PPC market with their Adwords program. Never has the masses (thats you and me) been able to get their message to market out to millions and millions of prospective customers clients and leads in a matter of minutes!

I you have already signed up to the Generals Letter then great I will have sent you your link to 58 mins of pure video gold!, setting up your first adwords program looking right over my shoulder. I f you havent signed up yet then quick sign on soldier!

Does it Work?

Unfortunately It's a bit like the rabbit hole in Alice's story, as Great as Internet Marketing looks you soon discover the hole is so much deeper than it first looks. Most if not all of our clients here at The marketing General started out the same way. Their personal stories start with their excitement at discovering the amazing power of the internet and it's ability to deliver their message to market and then...........

Hope turns to Frustration!

I too was a frustrated marketer, after spending a fortune on my education I have finally discovered how to put the peices in place to effectively promote and market any business using todays technology. I decided to put together a marketing system that could be duplicated by anyone period.